Resturant Under Clouds Hangzhou
Project Information
| Item | Detail |
| Project Name | Under Clouds Hangzhou |
| Location | Hangzhou, China |
| Design Company | LivFAMA Designs & Co. LLC |
| Product Applied | Momo Small Tile Series - W21 |
| Application Area | Feature Wall & Bar Counter |
| Project Scale | 645 sqm |
| Completion Time | 2026 |
Part 1: The Fourth Handshake: The Lightest Expression
In 2024, the first Under Clouds opened in Chengdu, deep in the southwest hinterland. The wild, rustic essence of Yunnan's forests was woven into the city's vibrant culinary scene.
In 2025, the brand's flagship store in Beijing Wangfujing firmly established the brand ethos within a northern context. That same year, the Phoenix Plaza renovation served as a dialogue, exploring how the brand could evolve new possibilities while staying true to its core DNA.
In 2026, it arrived in Hangzhou.This is not a subversion, but an evolution. Carrying the accumulated experience from the previous three collaborations, the team reinterpreted the essence of "Under Clouds" in a brand-new city. As the design team described it: this is the lightest and most youthful expression to date.
Part 2: The Soul of Yunnan, The Soil of Hangzhou
Hangzhou is refined. The misty rain of West Lake, the minimalist aesthetic of the Song Dynasty, and the avant-garde spirit of contemporary art give the city an inherent, restrained elegance. Yunnan, on the other hand, is untamed. The breath of the mountains, unadorned artifacts, and the earthy warmth of daily life represent an unpretentious abundance.
Part 3: A Rice Measure: Anchoring the Spatial Narrative
The answer lies in an antique artifact: the Mi Dou (a traditional wooden rice measure).
With its square outer profile, inward-sloping walls, and mortise-and-tenon wooden structure, the Mi Dou represents "the foundation of sustenance and the order of the granary." It speaks to grain, abundance, and the most fundamental Chinese belief in prosperity.
Rather than replicating it, the design team deconstructed it. They took the core geometric form—an inverted quadrangular frustum—and scaled it up into an artistic evolution. By stretching, deconstructing, and reassembling it, they transformed it into a massive umbrella-like installation suspended in the center of the restaurant. It is no longer just a measuring vessel, but the spiritual core of the entire space.
From ceiling to floor, the formal language of the Mi Dou runs throughout.
At the top, the giant umbrella installation serves as the visual focal point.
In the middle tier, a series of custom pendant lights cascade like stacked Mi Dou, echoing the overhead installation.
On the vertical planes, a matrix of decorative shelving acts as both display and spatial partition, offering another interpretation of the Mi Dou motif.
Part 4: From Green to Brown: A Journey of Growth
The space is divided into three sequences, each corresponding to a color, an emotion, and a season: transitioning from green to yellow, and then to brown. Stepping into the restaurant is akin to embarking on a journey from spring to autumn. The upholstery of the booth seating follows this progressive color palette. The outdoor terrace utilizes Yunnan hand-woven裂织 (slit-tapestry) fabric, retaining a tactile, artisanal roughness. Rattan-woven seats blend raw textures with a breathable quality, allowing the space to maintain a relaxed vibe amidst its refined details.
The material palette is bolder this time. The natural grain of wood serves as the spatial base; cool, smooth stainless steel balances the warmth; leather provides enclosure and atmosphere; and rattan injects a relaxed, natural charm. The juxtaposition of metal's "rigidity" and leather's "resilience," solid wood's "warmth" and upholstery's "softness" creates a harmony that avoids both the coldness of minimalism and the casualness of pure organic design.
Momo's Jin Series W21 serves as the foundational texture in this dialogue between hard and soft. Its restrained, serene surface texture grounds the collision of wood and metal. It transforms the concept of "avant-garde yet warm, deconstructed yet tactile" from a mere description into a tangible, underfoot and wall-mounted experience.
The facade also warrants a pause. The logo is pushed from a 2D plane into a 3D volume, revealing different forms from varying angles—a clear mark from the front, and a play of glass thickness and contour from the side. The brand is no longer a passive symbol, but a space that can be perceived and explored.
Part 5: Mountain Breeze Meets Misty Rain
Looking back, LivFAMA reflects: the Chengdu store was about taking root; the Wangfujing flagship was about setting a benchmark; the Phoenix Plaza renovation was an exploration; and the Hangzhou store is the most intentional attempt at "lightness."
For Momo, this is equally a validation. From an original design showroom in Foshan in 2015 to entering the China Ceramics Industry Headquarters(CCIH), and now completing a comprehensive layout across four product systems—wood tiles, handmade tiles, porcelain tiles, and French pattern tiles—Momo has always believed that premium materials should never be mere background panels for a space, but an integral part of the spatial narrative. When designers are willing to weave a tile into the spiritual core of a space, the material and the design truly achieve mutual fulfillment.
The mountain breeze of Yunnan has finally blown into the misty rain of West Lake.
Under Clouds Hangzhou is well worth experiencing. And Momo's next classic case is on the way.
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